Jaya Biswas
 

Film: Luv Ka The End
Director: Bumpy
Cast: Shraddha Kapoor, Taaha Shah, Shenaz Treasuryvala, Pushtiie Shakti, Jannat Zubair Rahmani and Ali Zafar
Rating: Good

Luv Ka The End is all about one crazy night as three girls discover love, life, friendship and more… Now, that’s not something which Yash Raj Films hasn’t tried before. It was attempted earlier in Pyaar Impossible and more. With the new Y-Films coming into picture where the focus is on making films of, for and by the young, one can expect the production house to go full throttle keeping youth in mind.
The story of Luv Ka The End also runs somewhat on the lines of Jaane Tu Ya Jaane Na or Wake Up Sid! in the beginning, with the plot revolving around a gang of girls just out of college, but soon takes a twirl and an interesting one at that.
The film focuses on Rhea (Shraddha Kapoor), who is the quintessential girl next door. She is lovable, cute, lively, vivacious and always dressed in funky clothes that she puts together for herself. Her dream is to watch her favourite rockstar, Freddie Kapoor. Rhea is madly in love with Luv Nanda (Tahaa Shah), the richest and the most popular boy in college. Luv, who so far has been easily befriending almost every hot chick in college, and has even ‘made out’ in the library with a treacher Miss Naaz, now eyes Rhea for a reason. He wants to be the highest scorer at ‘Billionnaire Boys Club’, an online portal that ranks them in the order of their ‘female conquests’. It is Luv’s personal mission to take Rhea’s virginity.
On the eve of her 18th birthday, Luv and Rhea plan to take their relationship to the ‘next level’. Accidentally, Rhea finds out that Luv is not as nice as she thought he was. Rhea decides not to cry but to give it back, in style — to get even and bring Luv Nanda down — and all in the span of one night with the help of her two friends. While most rom-com musicals start with a mushy number, this one is different as it aims to put love to an end.
The song, Tonight by Suman Sridhar is a slow, dreamy number about a young girl in love. Suman has really crooned the song well, effectively capturing the mood. This is followed by the title track of the film Luv Ka The End, sung by Aditi Singh Sharma, which is definitely the second best in the album.
Another interesting fact is debutant director Bumpy’s Hitchcockian screen presence. In almost all of his films, Hitchcock made an appearance much like Bollywood’s showman, Subash Ghai.
Last but not the least, popstar Ali Zafar’s special appearance as Freddie Kapoor adds cherry on the cake. Performancewise, Shraddha Kapoor and Taaha do justice to their roles. However, Pushtiie as Shraddha’s friend is the real show stealer.
Overall, Luv Ka The End is hip and zappy; a fun film worth a watch.

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