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In today’s corporate world, one shouldn’t feel trapped in a basic-black-and-pearls dress code. There are too  many options now. Power dressing at work is emerging as a key factor in climbing the ladder of success

 

 

Supreeta Singh
Corporate culture in India is fast evolving. There is increasing demand for competent professionals triggering competition between the many deserving candidates. It’s important to set yourself apart from the crowd and you have to dress sharply to make your presence felt in office. While intelligence and efficiency are essential, what really clinches the deal is power dressing. If clothes communicate your aura, then you can imagine what a sloppily dressed person declares to the world. A well-groomed man or woman sends a subtle message that he or she means business.
Moushumi B Ghosh, a senior marketing professional, agrees, “Power dressing conveys that you are serious about your work and careful about details.”
Possible clients and employers are as impressed by an extraordinary CV as a neat outfit. In boardroom politics, a well-turned out person can dominate  proceedings. Ranju Alex, general manager, Courtyard by Marriott, Pune Hinjewadi observes, “We need to portray professionalism and yet be comfortable enough to be in those clothes for the entire day.”
When it comes to choosing what to wear, care must be taken of the occasion, because an employee represents his company and its image. Vipin Bhatia, marketing executive, McCain Foods India Pvt Ltd says, “On some occasions like formal functions or meetings, formal dressing is required, otherwise smart casuals or business casuals work.”
While Ranju loves to drape sarees at work, Moushumi is comfortable in dresses and salwar kameez.
Pushpesh Baid, managing director, Baid Group, reflects more sartorial styling. “My clothes range from formal to semi-formal, according to the day and the occasion. You have to look your best so that your employees and co-workers take you seriously. With split-second decisions in vogue, your appearance is critical,” he says.
Fashion designer Nida Mahmood has a few suggestions about power dressing. Sharp silhouettes, deep sombre colours, the right kind of footwear, matching accessories can do the trick. She recommends, “Bold and strong are the key words. Look for checks or solid colors for suits. For women it is a good idea to throw in colour with a scarf. Androgyny works well for women in terms of sporting jackets with pants. It is a good idea to team it with coloured blouses to bring in the strong and yet feminine feel. Men can play with ties. Slim fit jackets and trousers, button down shirts and the perfectly suited ties make a striking combination.”

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