Sudipta Dey and Supreeta Singh
Till now it was Delhi and Mumbai which were known to host fashion weeks back to back, but next week Kolkata beats the two fashion hubs as it gets ready to host three major fashion extravaganzas, starting September 9.
Kolkata was known to be the least fashion conscious city of the country until recently, but somehow the city has woken up to high fashion. Not only nationally acclaimed designers are visiting the city with their individual shows, the city has opened up to the concept of designer stores. Many multi-designer stores are opening up that house both nationally and internationally acclaimed brands. And now three fashion shows are taking place in the city simultaneously — Gitanjali Lifestyle Kolkata Couture Week from September 9 to 12 at Swissotel, Indian Fashion Carnival from September 10 to 12 at the Helipad Ground, Salt Lake and Blenders Pride Fashion Tours on September 11 and 12 at ITC Sonar.
Though the Indian Fashion Carnival was the last to make the announcement Pratik Sen of Mindscape One is unperturbed by the fact that the three shows are overlapping. “We had already planned and decided the dates. So, there is no chance of changing it. Moreover, all the shows have different agendas,” he says.
Different agenda it is. Indian Fashion Carnival will be more about the natural fibre, as they are promoting Khadi through the casual wear collection of the designers. Kolkata Couture Week is a bridal show and Blenders’ Pride will concentrate on evening and party wear.
Playing it safe, Idea Weavers Pvt Ltd, organizers of the Couture Week, say that in India couture is synonymous with elaborate bridal wear, which attracts the maximum number of buyers. Interestingly, they have made a database of boutiques and wedding planners who will serve as resource for reaching out to prospective clients.
While the agenda and the theme have been set aside, the designers’ line up for each of the fashion weeks are pretty impressive. Kolkata is all set to turn into the fashion capital of the city with almost the whole of the country’s fashion fraternity in attendance. Starting from Neeta Lulla, Shantanu Nikhil, Raghavendra Rathore, Wendell Rodricks, Mandira Wirk, to Bibi Russell, James Ferreira, Vikram Phadnis, Archana Kocchar, all will be showing their creations in a span of four days.
Now, what remains to be seen is the number of buyers turning up for the show, although Blenders’ Pride show is not about the buyers. Not only business, the invitees will be divided too. For once Kolkata will be spoilt for choice as to which fashion show to choose.